Category Archives: Things

Pixelmator takes one step even further in the right direction

Doesn’t it seem like only Sunday I was moaning about how much I wished Pixelmator to be the rich-featured, reliable image editor I dream it could be, only to be let down by some buggy and odd behaviour? Well, it seems as though I wasn’t the only one wishing as Pixelmator have announced a whole bunch of improvements:

  • For starters, with Pixelmator 2.0.3, most users will see their memory footprint cut in half. That should sweeten performance noticeably and make using Pixelmator an even faster and smoother experience.
  • The Export for Web feature is vastly improved, with fixes for both stability and compatibility issues.
  • We also fixed a few nasty crashes, worked some magic in cases where PXM files were going corrupt, and topped off the update with dozens more enhancements.
  • And, if you’ve wished for a return to the old Deselect shortcut—well, we listened. From now on, Command-D is for Deselect.

While many of these fixes/tweaks are pretty minor, it boosts my confidence that Pixelmator will one day develop into something more than worthy of the heartiest of hearty recommendations – without caveats.

Via TUAW

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Appgasm! My Big Happy List of Not Crappy Apps

All revved up for yet another scathingly bitter blog post, I realised I’m so bloody negative. I figured maybe that’s why commenters have called me a “cunt”, or criticised my “knowing superiority” saying “no-one is interested in my pile of shite” (it’s of course entirely possible that they say those things because they’re true)*.

With this in mind, I thought I’d mix it up a bit, drop the grump and share some of the things I encounter daily that aren’t shit (nor NSFW). So here, gorgeous reader, is my entirely affirmative inventory of incredible apps.

Awesomely ace apps

Scrivener (Mac)

With Scrivener, it’s less a question of ‘where have you been all my life?’, and more ‘how did I ever live without you?’ Working on a novel (what twat isn’t?), I was used to fussing over several docs, notebooks, bookmarks and scanned scribblings to keep my thoughts in order. This mess is alleviated by Scrivener’s most obvious feature: the ability to ‘project manage’ your writing via integrated notes, images and character and setting cards. The most useful feature for me, however, has been the ability to structure chapters and sections with synopses, allowing me to delineate my progress (which may not be the most productive approach, but certainly suits my style) without losing track. There are tonnes more professional-level functions I haven’t needed to use, but even at its most basic Scrivener has made the daunting task of producing a novel far less of a ball-ache.

Website | Mac App Store

Coda (Mac)

I’ve been through a few code editors over the years and few have struck the balance between lightness and functionality that has made Coda my current fave. There are few stand-out features, only a simplicity and slickness that makes writing HTML, CSS, Javascript, PHP , etc. and editing FTP content pretty effortless. Saying that, I don’t think I’d be able to live without Clips: saved lines of code that can be quickly added to your files using shortcut terms. I do find myself wishing for code clean-up and a way to quickly select between tags, but the latter, at least, can added through the TEA for Coda plugin.

Website | Mac App Store

Google Chrome (Mac)

A similar story to Coda, there is little Chrome offers that other web browsers don’t – even the mighty omnibar (making the search and address bar one) is no longer unique. In fact, Chrome’s bookmarks sync doesn’t seem to work properly between my work Mac and home Macbook and there are still some add-ons that I have to turn to Firefox for. Despite all this, Chrome is still my first choice in browsers because it provides a streamlined, minimalised web experience.

Website

Handbrake (Mac)

The free Handbrake has been my go-to video converter for yeeeeears. And I haven’t found anything that offers more without becoming needlessly complex. It’s perfect for ripping DVDs or converting videos into iTunes- and HTML5-friendly formats (note: it doesn’t do OGG) in the minimum amount of clicks.

Remember: pirating movies is wrong and evil!

Website

ColorSchemer Studio (Mac)

I downloaded ColorSchemer Studio from the Mac App Store on a whim but now use it almost daily. If you want an instant, cohesive colour scheme for your design, ColorSchemer Studio makes it ridiculously easy. Less time fussing about colours means more time to experiment with other aspects of the design. Besides, it’s great simply having an app that saves the colour schemes of my designs for quick reference later.

Website | Mac App Store

Xcode (Mac)

There’s just no better way to create iOS applications. In fact, there’s no other way at all! Ok, so there’s no choice if you want to create apps for Apple devices, but I still find Xcode massively more intutitive, helpful and pleasant than any other IDE I’ve used.

Website | Mac App Store

Flipboard (iPad)

It’s inconceivable to me that any iPad owner would not already have Flipboard, which is, until the day they’re projected onto Kate Beckinsale’s butt, the sexiest way to browse RSS feeds. Flipboard comes preloaded with a selection of sources to browse and the ability to pull in from (and push out to) your Facebook and Twitter feeds, but I barely use these features. I prefer instead to sync it with my Google Reader account and find flicking through Flipboard’s gorgeously simple interface just a pleasant, seamless experience.

Website | App Store

Paper by FiftyThree (iPad)

‘Fucking awesome’, I think is the best way to describe Paper by FiftyThree. Coupled with a capacitive stylus, it’s an incredibly intuitive and addictive way to sketch and (to a lesser extent) take notes. While nowhere near as feature-rich as many of the (also great) drawing apps available for the iPad, its stripped-down nature and tailored palette makes it far more inviting to pick up and create. You’ll want this.

Website | App Store

Instapaper/Pocket (Web, iPad, iPhone, Mac)

There’s a certain amount of sentimental guilt attached to this one. Both Instapaper and Pocket (formerly Read it Later) allow you to save web content for offline reading. In fact, for my uses, there’s very little difference between them. I’ve long been attached to Instapaper, largely due to its gorgeous design. But then, Read it Later reinvented itself to become Pocket and release an equally gorgeous set of apps. Like a shameless hussy, I dumped Instapaper and jumped into bed with Pocket. Out of residual loyalty, I recommend both…

Instapaper: Website | App Store

Pocket: Website | App Store

Tube Deluxe & UK Train Times (iPhone)

I find this killer combo of apps essential. In one click, Tube Deluxe lets me know the status of all London underground tub lines, while my favourite feature for UK Train Times shows me the ‘next train home’ wherever I am. Brill.

Tube Deluxe App Store

UK Train Times App Store

Honourable mentions

iA Writer / Byword (Mac, iPad, iPhone)

I’ve only just started using the Markdown text-to-html conversion, but already I love it. If you blog using tags (H1, LI, EM and so on) I seriously recommend it. There are a fair few Markdown text editors to choose from; I’ve very briefly tried iA Writer and Byword (I’m writing this in Byword on the Mac, my post from earlier was started in iA Writer for Mac and finished in Byword for iPad), and early impressions are mixed. iA Writer for Mac looks incredible and functions brilliantly, but I found the iPad version to be limited. Byword for iPad, on the other hand, is fantastic (with some clever and useful keyboard additions), but I found the Mac version not as good as iA Writer. Unfortunately, with both offering their own kind of iCloud integration, you kind of have to stick to one (note: Byword also syncs with Dropbox).

At the moment, I’m tending towards Byword for its cool ‘copy as HTML’ feature, making blogging a snap.

iA Writer: Website | Mac App Store | App Store

Byword Website | Mac App Store | App Store

Pixelmator 2 (Mac)

I really want to love Pixelmator, and for basic image-editing (like wanky blog pics) it does the job. It’s got a great UI and feels light without lacking too much in features. Unfortunately, I’ve experienced too many crashes when working with PSDs (which the creators claim it’s able to handle), resizing layers takes ages, and I haven’t really pushed its potential in terms of web design, so I can’t really recommend it yet as I’m not sure if it suits my needs. I mention it because it may suit yours…

Website | Mac App Store

That’s it for now. There may be more to add in the future (I’ve just downloaded Photoshop Touch for iPad – I like it!). Until then, I’ll probably be back to my normal miserable self soon. Yay!

*For the record, most of the comments I’ve received have been extraordinarily kind.

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How I learned to stop worrying and love the idea of a 7-inch iOS device…

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This article was originally intended as a frothful rant aimed at Macworld UK’s Ben Camm-Jones, who opines that Apple should launch a 7-inch iPad. ”Absurd!” I was to proclaim, and ”pointless!” I planned to spout. It was going to be a classic example of the type of rambling sub-analytical blog-turd that has led this humble writer to be hailed by ‘critics’ worldwide as “an arrogant piece of shit.”

But then something funny happened. The more I thought about a 7-inch iOS device, the more I found myself thinking, hmmm… this might just work.

That doesn’t mean the iPad Mini hype-mongers are right. I maintain that a budget, low-spec, small screen iPad makes no sense for consumers or Apple. However, I’ve grown exponentially infatuated with the idea of a big iPod Touch. I don’t know whether this interest is due to a previously undiscovered void in my digital lifestyle (that has to be one of the more pretentious sentences I’ve written), or whether it’s just your basic Kindle envy (on my daily commute, I now see more people reading Kindles than paperbacks). All I know is Apple should definitely launch a big-ass, 7-inch iPod Touch.

I think this makes infinitely more sense than an iPad Mini. For although the iPad is routinely dismissed as a mere consumption device, its lasting appeal is that it can accomplish a huge range of tasks through a massive choice of apps using creative new modes of interaction. The future of the iPad will only see more advanced apps allowing users to accomplish even more complex tasks. This requires more power to be crammed inside the iPad’s dinky frame. So even if the iPad never truly replaces desktops or laptops (as I doubt it will), it will still need to develop in capability relative to these. A second tier pad with minaturised screen will only hinder the evolution of the platform. It would be a downgrade creating two ‘speeds’ of development.

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On the other hand, a larger screen iPod Touch will only enhance the user experience in all the ways the device is intended: watching video, playing games, and browsing the web. I don’t imagine many people are currently using the Touch for reading books, but they could if it had a larger screen. There will be no step backwards in terms of technology, rather the opportunity for greater battery life and, of course, the bigger screen, which, with retina-level apps, needn’t compromise on the Touch’s current display quality. Why would Apple make an inferior iPad when they could make a superior iPod Touch?

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In fact, there are several advantages to using the iPod Touch as a basis for the 7-incher over the iPad:

  • Upscaled iPhone apps would look way better than shrunken iPad apps. All iPhone apps would work on a larger screen, while many iPad apps would be practically unusable squished onto a smaller screen.
  • Less developer work. Major changes to the iPhone or iPad line-up would mean devs will be compelled to take these variations into account. The need to tailor your app for the Touch audience is not as vital. I don’t think many devs are building apps with the Touch in mind. If that status quo remains, so be it. If devs actually want to optimise for the Touch because they find it’s worth the effort, that’s their choice.
  • It won’t hurt sales… probably. A 7-inch iPod Touch would be entirely different to the iPhone and iPad, meaning minimal cannibalisation of sales. I believe a smaller, cheaper iPad would detract from regular iPad sales as some people will always choose the cheapest option. Yes, it could also massively increase iPad sales, but if the user experience of the Mini is just as good as the Regular, there’s no incentive to buy the more expensive option. If it’s not, what’s the point?
  • No need to awkwardly split the product portfolio. The iPod Touch is pretty popular, but I reckon Apple could safely replace the current model with a 7-incher without negative repercussions. What the Touch would lose in pocketability (i.e. as a music player), it would more than make up for in terms of video, gaming and reading experience. It may even be a big benefit for the Touch to no longer be defined as a cheapo iPhone sans phone. Consider, alternatively, two different types of iPad, each offering a completely different experience and benefiting two completely different users. Why muddy the waters unnecessarily?
  • It’ll sell to current owners of iDevices. I can’t imagine most iPhone and iPad owners rushing out to buy the same devices with a different screen size. Likewise, there’s currently no real reason why these people would buy a contemporary-gen iPod Touch. The ‘Touch 7’ is different enough to be a justifiable purchase (arguably).
  • A bigger Touch will be cheaper than a smaller iPad (I’m guessing…). I don’t know for sure, but surely the tech required to power a 7-inch Touch will be less than that needed to power an IPad? Of course, even if the production costs were the same for both, the retail price for an iPad Mini would have to be somewhere below the iPad 2 and above the 4th gen iPod Touch (probably nearer to the former). In my hypothetical fantasy world, Apple could/should sell the Touch 7 for the same price as the present day Touch. This puts it in the same region price-wise as the Kindle Fire.

I think you’ll agree that those are six pretty awesome reasons for the Touch 7. But if you’re still wedded to the idea of a bigger iPhone or smaller iPad, allow me to summarise:

  • Big iPhone: reduced display quality, two-tier development on flagship device, won’t fit in pocket.
  • Small iPad: less powerful, inferior experience for creative tasks, too expensive.
  • iPod Touch 7: an upgrade that redefines the device, the cheapest option, no extra work for app developers required, 7-inch usage suits the brand.

It just makes sense.

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Is there really nothing more to Nokia’s Lumia 900 than Fear, Uncertainty and Doubt?

I guess Nokia got even more than it could’ve hoped for after making its $1bn deal with Microsoft last year. On top of an epic decline in smartphone market share, and an even epic-er implosion of its share value, Nokia looks to have gained some awesome viral marketing tips from its Microsoft buddies (who could forget this campaign?).

In a particularly bold ignorant and aggressive misguided series of YouTube videos, Nokia takes the fight to smartphone rivals, labelling the competition as “borderline defective, glorified prototype[s]” (though, judging by the videos, they’re mainly criticising handsets built circa 2007 & 2010 – yes, that’s Nokia squaring their flagship saviour-of-a-mobile against 2/5 year old handset-shaped strawmen).

It’s all very odd. The three videos, the first shot in a massively expensive marketing drive to push the Nokia Lumia 900, are titled ‘death grip’, ‘outside’ and ‘fragile’. The ‘Beta Phone’ flaws they’re mocking are, respectively, dropped signal when the phone is held a certain way (i.e. anntenagate), low-quality screens that make viewing in direct sunlight difficult, and glass screens that break when dropped.

If you haven’t seen the videos yet, here’s a taste (keep a bottle of mouthwash handy):

The whole concept is absurd. For one thing, consumers aren’t really faced with a choice between a Lumia 900 and hypothetical phones with dull screens, dodgy antennas and cases made of snowflakes, launched back when Charlie Sheen still retained a slither of dignity. I’m sure there are some clumsy, gorilla-handed, half-blind wannabe-smartphone owners out there whose sausage-sized fingers are positively twitching from Nokia’s promise of an unbreakable, interference-free phone with a screen that throbs with the power of ten suns, but there’s got to be more to the 900 than FUD. Right?

These videos are awful. How cheap do you have to go to find a smartphone with a display that can’t be viewed on a sunny day? Is that what Nokia is pitching itself against? And is the ‘death grip’ something that only affects iPhones?

Actually, that last question isn’t even rhetorical. I checked the online user guides for Lumias 710 and 800:

You’re holding it wrong!

I guess these smartphones were prototypes too.

To be fair, maybe the iPhone 4′s antenna problems were so much worse than any other handsets – but considering it had a return rate of only 1.7% it couldn’t have been that bad (in comparison, Nokia’s N97 Mini was reported to have a return rate of 20%).

And what makes the Lumia 900 so much less breakable than the villainous, inferior ‘prototypes’ that came before it? It’s all to do with something called Gorilla Glass. You may have heard of it; as this article from PC World says:

Five years ago, the Apple iPhone launched the Gorilla Glass renaissance. There is some debate as to whether or not current iPhone models still use it or not. The Corning site lists devices that use Gorilla Glass, but states up front that there are non-disclosure agreements in place with some vendors that prohibit it from naming them. That sounds like something Apple would do. All I know is that I’ve dropped my iPhone 4S four times in the past week, and it doesn’t have a scratch.

Corning claims the super-strong glass is used in nearly 600 different products, and it expects 2011 revenue from Gorilla Glass to top $700 million.

Corning (the creators of Gorilla Glass) list 12 smartphone manufacturers as users of their product. What was Nokia’s point again?

But the thrust of these videos isn’t to highlight the 900′s superiority in terms of these aspects (I wouldn’t go so far as to call them ‘features’). The impression viewers are supposed to get when viewing these videos is that all the other smartphone manufacturers are out to dick over their customers in silly, petty ways. Now, I don’t think that Nokia’s ever been a nasty company; they used to have something of a reputation for quality. But they’re now partners with Microsoft: a company whose entire business strategy is based around fucking over their customers. Spare a thought for the poor souls who found themselves stricken, abandoned after buying into one of their many feeble attempts to penetrate the consumer market (e.g. Zune and all previous iterations of Windows mobile), or those who bought a barely operational Vista PC before quickly having to invest in another upgrade just to make it work.

The version of Windows 7 pre-installed on my parent’s laptop doesn’t even allow you to change the desktop background unless you pay for a £70 upgrade!

I expect that from Microsoft, but I’m disappointed in Nokia. However, having thought about it and with Redmond alumni Stephen Elop steering the Finnish company, I can see why they went for this type of negative campaign. The 900′s a huge deal for both Nokia and Microsoft – make or break, possibly. When needing to resuscitate Nokia’s smartphone sales and rescue Microsoft’s mobile OS from obscurity, they only had two options. One, they could genuinely produce a game-changing device with a user experience that makes other smartphones look dumb in comparison. Or two, they could spend a lot of money trying to convince people they’re doing option one. Which did they choose..? (Hint: Microsoft has no idea how to do option one).

In terms of specs, in direct comparison with the iPhone 4S, the Lumia 900 unambiguously arrives at a fairly decent second place (it may be out-muscled into third or fourth if some available Android handsets were thrown into the comparison). And in terms of user experience, the Windows Phone 7 operating system is nothing new. It was launched over a year ago and hardly anybody gives a shit.

This isn’t some revolutionary new device that is going to change the smartphone industry as we know it. This is a slightly improved version of the already available Lumia 800 running the same version of an operating system that very few people seem to want.

To be clear, I don’t think it’s a bad phone. For the price they’re flogging it, it’s probably a good bargain and, who knows, it may be entirely perfect for you in every conceivable way. I’m just saying it’s not objectively better than all other available smartphones and it is objectively inferior to the leading smartphones in several key ways. The Nokia campaign is predicated on the entirely false notion that the best-selling (and best-loved) smartphones of the past five years are (this quote again) “borderline defective, glorified prototype[s]”. Insanity.

More importantly, we don’t know if other smartphone manufacturers have been sitting in meetings, making bad decisions to wilfully and enthusiastically screw their customers. But we do know that some agency got the green light from Nokia (and possibly Microsoft) to make a series of videos that aim to deceive, frighten and confuse consumers into buying a product that can not live up to the hype.

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Prediction: The new Apple TV IS going to be revealed today, IS going to be awesome, but IS NOT what you think it’ll be

I love this little guy

I’ve been geekily enthralled by tech blogger musings and predictions about the fabled iTV – Apple’s industry-shaking, style-setting, generation-defining, wall-encompassing flatscreen that Jobs himself apparently hinted at. My interest has not been due to the imagined home entertainment revolution an Apple-bred television would supposedly bring, but at how so-called analysts and experts suddenly lack both expertise and analysis when speculating on the latest shiny gizmo to emerge from Cupertino.

Instead, you get a strange kind of fuzzy logic that can be summed up as:

Item of technology that is feasibly possible (though practically nonsensical)
+
Designed by Apple
=
It must be a good idea
=
Apple are DEFINITELY working on it

Which is why you get the kind of breathless fantasising that the new Apple TV will wrap a 47″ retina-display touchscreen, Siri-style voice controls, and built-in Safari browser inside a glistening black and chrome, wafer-thin shell and sell for $1000. These predictions ignore some obvious points:

  • You can already get TVs with these features… and they suck
  • Ordinary people don’t interact with TVs, or desire to interact with TVs, in a way that would welcome such features
  • Virtually anything Apple could want to get out of a TV (and what users would really benefit from) could be introduced for a tenth of the price via an upgrade to the existing Apple TV boxes

Whichever way you look at it, the idea of Apple releasing it’s own big-screen television seems unlikely. It’s even less likely that such a device will be a runaway commercial success in the mould of the iPad and iPhone. However, with the right push, the £99 Apple TV could become ubiquitous – the must-have accessory for the growing number of iPhone and iPad users, and a way to cement Apple’s presence in the living room.

And you’ve got to assume that this is Apple’s mission: to sell lots of stuff to lots of people at a decent profit, and for these people to spend even more money, hermetically sealed within the Apple ecosystem. That’s got to be far more important for the company than building a sexy, expensive new television, right?

Which is why there’ll be no iTV revealed today. But what could be unveiled may be freaking awesome…

Apple TV whatifery

This is my question:

What if the “Apple TV” is not a device? (Dramatic pause). What if it’s an app?

Imagine a button on your homescreen that acts as a portal to the many media apps already available on the iPad and iPhone. It’s like Newsstand for TV applications, but with a radically new and unique, visually striking interface. One click allows you to flick through all your ‘channels’ (i.e. apps you’ve downloaded), download/rent episodes, or (via a host of clever, new APIs) browse a unified EPG and set up notifications for new episodes of your favourite programmes.

Naturally, if you have the Apple TV box, clicking the the icon on your iDevice will launch the app on your TV screen – making the connection between devices seamless. While your selected show plays on the TV, your iDevice persists as a content browser and remote, or you can simply move to a different app while your show still plays on the TV.

What better way to sell Apple TVs? The existence of an all-in-one media portal (with attractive marketing and distribution benefits for content providers) acts as yet another major selling point for iDevices – and makes the purchase of a cheap and cheerful Apple TV box a no-brainer. “Apple TV” becomes something far more accessible – a brand as all-pervasive as iTunes – and, being available on all (or most) of the 316 million iDevices currently sold, it’s a far more attractive proposition for networks/content creators looking for an audience.

So… that’s pretty much my prediction for today’s Apple event: a newsstand-like-thing but for TV channels/apps, with a cool UI and clever connectivity with the Apple TV box.

I’m probably completely off the mark. This probably doesn’t make any sense, but I thought I’d better quickly chuck this crap down during my lunch break, before time runs out to talk about what’s going to happen and everyone’s talking about what did happen.

Here’s the thing: if I’m wrong, nobody will care. But if I’m right… Ohhhhh, man, if I’m right… Total bragging rights for life. X x

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Crunkfish RSS feed URL has changed!

Hello. In the last few minutes, I’ve shifted the Crunkfish RSS feed to a feedburner format. While this is annoying for multiple reasons, I want to refresh my knowledge of the feed analytics tool and have to go through this painful transition.

This may have resulted in anybody already subscribing to this blog being lost. If this has happened, I’m genuinely sorry. I hope you subscribe again and forgive me.

Cheers.

How the iPad should’ve changed the internet (and still might)

I, for one, am extremely excited about the iPad. I want one. But I warn you, I have something of a mutant power when it comes to early adoption: I have a superhuman ability to always make the wrong decision*. Nevertheless, as cool as the iPad may appear to me and as flawed as it may actually be, I think Apple has missed a huge opportunity to stake a claim on a genuine revolution.

The image above represents the five channels of digital communication all brands should be adopting for their web strategy in 2010 (you can add social and widgetised channels as well). Notice the big iPad-like object second to the right? My big hope for Jobs’ announcement was not just a new piece of hardware, but a complete rethinking of how the internet is designed and digested.

Continue reading

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Facial recognition tagging: how it should work

Automated face tagging is pretty cool, but it should be better…

facetagging how it should work

Click on image to embiggen.

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Blimey, that’s bloody clever part 16 – annoying anti-spam device turned book transcriber

In this, the seventh edition of the ‘blimey, that’s bloody clever’ series, I present to you, inferior reader, reCaptcha, which turns those annoying “are you human” anti-spam Captcha forms into something mildly useful.

I picked this up on ReadWriteWeb and if you want to actually know what the concept is I suggest you hit the link to find out. In brief however, the project takes the fact that roughly 100 million Captcha forms are filled in daily and aims to direct otherwise wasted time and effort into transcribing an estimated 160 books a day. That’s a whopping one Tom Clancy novel a week. It’s at times like this when my faith in humanity is restored. That freshly rediscovered faith is quickly lost, however, when I happen upon comments such as the one below, deposited following a BBC article about the Hadron Collider

What a waste, indeed.

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Pukka Pies – Best Adverts Ever?

I’ve never eaten a Pukka Pie, nor do I ever intend to. This could mean that their adverts are absolutely useless as they seemingly fail to do the one thing they’re supposed to do – sell pies.

That kind of thinking is wrong though. Pukka Pie posters are not intended to sell stuff. They’re meant to simply astound through their incomprehensible brilliance.

Unfotunately, I couldn’t find each poster in a large size to post here, so I’ll just have to show you some of my favourites one at a time…enjoy, and please let me know if you’re tempted to eat pie after looking at these.

1. The Sci-Fi Angle – they’ve done more than one like this. Maybe geeks love their pastry?

White house pukka pie alien

2. Sexy Angle – Oh, the marketing guys at Pukka know how to pull off sexy. Which of us haven’t snuggled into bed with a loved one and a blonde to share it with?

All steak pie in bed sexy

3. Scary Cheese Angle – They may have missed the mark with this one, but it’s certainly memorable, like the first time you saw a rabbit skinned or a lamb emerge from its mother’s womb only to burst into some sort of alien creature.

Cheese scary woman smile

4. The “Uh..What?” Angle – Yeah, I don’t get this one. Which is why it’s brilliant. ‘Fantasise with Pukka Pies’ it says…why!? Because it’s awesome.

Fantasise pie weird

5. The Married/Punning Angle – If the guys at Pukka HQ don’t use a random image generator for their marketing posters, then the creative team is clearly full of the most revolutionary thinkers of the modern age. This ad has everything: no point, bad punning, and of course, Pukka pies.

Married pie pun

6. More Sexy, Sexy Angle – Is this the hottest thing you’ve ever seen? Yes? Then clearly you haven’t been romancing the ladies in the font seat of your 80s creamy leather-mobile. Or you haven’t been accepting enough invitations from creepy guys driving up and offering you a meaty treat. Still, I fancy the girl from this ad and I fancy her even more because she endorses Pukka Pies, who are my brand of the week.

Pukka Pies Socialise

Enjoy every ad by the Pukka people on their website here.

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