“Are We On The Brink Of The Great Social Media Bubble?” asks ReadWriteWeb

I think the world fell off that 2-3 years ago, I answer.

Rob Frankel offers a frank, straightforward, uncontroversial perspective on brands’ unimaginative social media strategies, and, predictably, gets blasted in the comments as a result.

“It’s got to be the right tool for the right job. If your car doesn’t run and you realize it’s a mechanical problem, you’re going to need a tool set. But that tool set is probably not going to include a hammer and saw,” he said. “Every company out there is saying ‘Like us on Facebook.’ But why? Why would I like a gasket company.”

via Are We On The Brink Of The Great Social Media Bubble?.

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